Many people want to start their own business. They see it as a dream of theirs that might come true someday, but this never quite tends to come true. Instead, it remains a hope that fails to materialize day after day. But what if you could find the right guide to set you on the path? For most people, there is a huge gap between wanting something and knowing how to get to that point, and the book How to start your dream business is likely to set many readers on the right track.
This book takes readers on a journey from an idea to a reality. It offers tools rooted in the author’s expertise, focused on maximizing returns and knowing how to create demand for the goods and services the company offers. One of the keys to this is in marketing and, specifically, in making a business marketing ready. This means that the business is not taking advantage of the opportunities available for them but also leaving the space wide open for competitors.
How to Start Your Dream Business comes from author Aung Thura, who will take readers step by step from the idea they have to a business that is not only ready to go but can outdo competitors. The guide is quick and precise in the concepts it addresses, focusing on the most useful ideas that are provided in a logical fashion, so anyone who picks this guide up can easily follow along.
In addition to the guide, the readers get access to a curated database of exclusive, high-quality resources, ranging from worksheets to an effective and practical list of software compiled by the author, who offers tools that he uses in his day-to-day work.
The book offers insight into the different hats and roles involved in the development of a business, from marketing to finances to technology. The book is easy to read and understand and features case studies rooted in actual experience. In addition, the guide is full of actionable advice that takes the reader through each part of the business.
This is the perfect guide for anyone who wants to start their business or take the one they have to the next level. The guide is effective and done well, thanks to the expertise of the author. It is sure to benefit anyone dreaming of or building a business, no matter which stage of the process they are in. It will teach readers to make their business marketing ready and succeed at whatever goals they are setting for their organization. It also offers a strong guide to the currently available technological resources to improve each aspect of the daily operations of any organization.
You can find out more about this book here. Here, you can take a look at how it is organized, the different sections, and how they address the various hats you might have to wear and discover all the benefits to this guide. For more information and fun updates and resources, you can also follow the official Facebook page.
We had the pleasure of interviewing Aung Thura. Here are the excerpts from the interview.
Hi Aung, Great to have you with us today! Please share with our readers about yourself.
I am a marketing consultant and have been helping brands and businesses grow over the last 26 years. During that time, I had a chance to work with large multinational brands as well as smaller businesses or SMEs. I also teach Branding and Marketing to working professionals.
Please tell us about your book, How to start your dream business.
I wrote the book for two key reasons:
1) When I started working with small or medium-sized businesses, I began to realize that they were not marketing-ready. For them, marketing was something that they considered low priority, and they used to do it in the end! Businesses that do so run the risk of going out of business because there is a misalignment between their products and services and what people really want.
2) Businesses soon learn that they have issues; their products are not moving, or they are having to compete at a price level – meaning they are always pricing their products below that of the nearest competitors. Something they may not have to do if they have set up their business right.
In helping small and medium businesses, there is a fundamental misunderstanding of what marketing is and how to use that tool. It is sad to see business owners who have invested a lot into their dream business lose that business because they failed to do a few things that they should have done at the beginning – purely from a lack of awareness or know-how. There are a lot of such cases, and in my journey as a marketer, I want to help them.
Any message for our readers.
Set up your business right by utilizing all the tools that successful businesses wield. You don’t have to be in the fight with half the tools necessary to be a successful business. How to start your dream business: a beginner’s guide can help you do that.
Thank you so much, Aung, for giving us your precious time! We wish you all the best for your journey ahead!