‘Eat Durian, Think DurianBear’ Says Leong Ying Hsie, Founder of DurianBear in Malaysia


Today we are Interviewing Entrepreneur Leong Ying Hsien from Malaysia. He is a 32 years old passionate guy. He is popularly called as Leon by his friends. Today, he will be sharing about his love for Durians and the business behind it.

How did you get into what you do right now? Please tell us more about your journey?

My father owns a durian orchid. Every durian season, I treat my friends to durian. One day, one of my friends suggested that I should sell durians to the public as durians have never been sold online for the past 20 years. There is no one selling durian through e-commerce. So, I took on the challenge.

Who are your role models?

Warren Buffett

What inspires you?

Value Investing

Please tell us about your company.

My company is DurianBear Sdn Bhd. We provide Fresh Durian Delivery. Every pulp is handpicked to ensure ONLY the Best of Best is chosen. We offer a 100% replacement guarantee if customers receive durian in bad condition. We put Customer First!

What’s your most memorable experience?

Fetch durian from farm to shop daily.

Which social media channels work best for promoting your work?

Facebook works best to bring valuable information to the fans.

What’s your greatest fear?

Not enough of time

Looking back, what’s one thing you wish you understood better before you ever got started?

I could have learned more about Marketing.

What are the strategies that helped you become successful in your journey?

I review myself often, work on mistakes, and improve.

What keeps you going when things get tough?

The reasons why I started doing this keeps me going.

Any message for our readers.

Keep doing, make mistakes, and improve. Eventually, you will see a brighter sky.

By the way, we are running a contest where we are providing “Free Musang King” to lucky winners who participate in the contest. It is on till 31st May. Do check it out on our website!

How can people connect with you?

You can connect via Facebook and Instagram. You can also check out our website.


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