What is the best ebook format for Kindle?


Technology has made life so much easy for authors. There was a time when it used to take months for an author to get his book published. After editing the manuscript, they had to find a good publisher who would agree to publish their books. Not all publishers would accept all types of books. I remember I was talking to one of my friends, who is an upcoming author. He told me that he had to send his title to more than 30 publishers before it was accepted by one.  

Nowadays, the process has become so easy. You can self-publish yourself as an author on the biggest platform in the world – Kindle!

All you need to do is get your manuscript converted into the format recommended by Kindle and publish it.

When you start with the process, one of the first questions that comes to mind is – Which is the best ebook format for Kindle?

Kindle does support multiple ebook formats, including:

  • Microsoft Word (DOC/DOCX)
  • HTML (ZIP, HTM, or HTML)
  • Kindle Create (KPF)
  • Plain Text (TXT)
  • Rich Text Format (RTF)
  • Adobe PDF (PDF)
  • MOBI and ePub (Recommended one, Hiring some Kindle(KDP) formatting company for the best results.)

Let’s talk about various formats in detail:

Microsoft Word (DOC/DOCX)

A lot of DOC/DOCX files convert well to eBooks. However, some type of files may not convert as well due to issues in formatting. For example, you need to make sure that a Page Break is inserted before every Section or before a new chapter. It is also recommended that you do not copy and paste any image in the word document. Only use the feature provided by Word – ‘Insert’ function to insert any image in the document. You also need to make sure that your cover image is not included in the document.


This one is a bit technical. You need to save HTML files as web Page. Doing so will create a folder with all the files, including the images. You will need to zip them and then upload the zip folder.

Kindle Create (KPF)

I find this one also to be a bit technical. It gives you two options It creates either a ‘Reflowable‘ or ‘Print Replica kindle package format file’ using Kindle create tool provided by Kindle. If you want to change from one format to another, you will need to unpublish the previous version and add it with the different format that you desire.

Plain Text (TXT) / Rich Text Format (RTF)

If your ebook does not have any images, you can use a plain text format or rich text format. I would not recommend having a book without any images. As they say – A picture is worth a thousand words! It is better to have images in your ebook that will capture the interest of the readers.

Adobe PDF

Although Kindle accepts PDF files. These PDF files may comprise embedded formatting and/or images that may not convert well to eBooks. 

MOBI and ePub

Some of the above format types can have issues while converting into ebooks. .mobi is considered one of the best formats for kindle publishing. If you are not too technical, you can outsource the conversion of titles from a conversion house such as Ebookifi. That takes out the trouble of getting it done yourself. Outsourcing to a good company helps you to have complete peace of mind!


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