What is digital marketing, and why is it important for your business? Explains Digital Marketing Specialist Jiten Thakkar…


Marketing can be defined as connecting with your target group or audience at the right time and in the right place. In this digital age, marketing your business online comes with great advantages, and the fact that you also spend most of your time online will even make your online marketing strategies easier. 

With so many businesses going online today, you can only be competitive if you also follow suit. This starts by familiarizing yourself with the benefits of digital marketing. 

So what exactly is digital marketing?

Digital marketing is just a way of promoting products or services online. Just like the name suggests, different types of electronic media are used for digital marketing. Many businesses have benefitted a lot from online marketing compared to traditional marketing. Compared to traditional methods, businesses can analyze their marketing campaigns to know the ones that work and the ones that don’t actually work. Without further ado, let’s get to the reason why digital marketing is important for your business.

1. Strategize with the valuable data

One of the top benefits of digital marketing is that you can know the number of people who visit your website in real-time.  

You can track all the information regarding your website and get information like;

  • How many people visited your website
  • The age, interest, and gender of your visitors
  • Their geographical location
  • Website bouncing rates
  • The source of traffic among others

Knowing such important details can help strategize your marketing tactics accordingly. For instance, you can tell the marketing strategies that work best for your business and spend more money on such strategies. 

2. Content performance and lead generation

You have a brochure for your business and want to distribute it to people as a marketing strategy. Do you think this is convenient? 

You can agree with me that not everyone who receives the brochure will go through it. And even for those who read, not all will be interested in what you are offering. You won’t even tell how many people will put the brochure in their handbags and completely forget about it, or who will throw it in the trash right away!

So long as you have created engaging content, market it on online platforms. You can even use influencers to promote your content. Through this, more and more people will know the type of products or services you are offering.

Remember, the more engaging your article is, the higher the Google ranking will be, and this means more leads for your business. Unlike distributing brochures, you will know how many people actually read your content. You can even save contact details of the people who downloaded the content. So long as you have a solid digital marketing strategy, it will be easier to build awareness for our business. 


3. Improve conversion rates

Converting a website visitor to a customer is easier now, thanks to digital marketing. You only need to use an interesting marketing strategy, and customers will follow you in no time. Also, consider where your target group is and customize your marketing strategies to suit this group.

 This will eventually lead to higher conversion. Unlike traditional marketing methods, digital marketing enables you to have a close relationship with customers. You get to know what they like about your brand, and depending on their feedback, you can even change the things that customers don’t like about your products or services. 

4. Cost-effective

Digital marketing is also a cost-effective method of marketing your business. It replaces the expensive traditional advertising option like radio and television adverts. For instance, email marketing is free, but can greatly boost your leads. You only have to prepare interesting and informational content and send it to customers on your email list. 

5. Higher revenue

As already stated, effective digital marketing strategies lead to higher conversion rates. As a result, your business will benefit from higher profits. Here are some proven tips to help advertise your brand successfully;

· Ensure that your website is user friendly

· Ensure that the ideas you share meet your customers’ needs

· Diverse. Do not only depend on one marketing channel.

6. Compete with multinational corporates

Is your business just starting out, and you think that digital marketing is only for large corporations? Don’t be tempered to believe that digital marketing strategies won’t bear much fruit for your small business. 

Another advantage of digital marketing is to enable you to compete with these large corporations. Whether you are just a vendor or a multinational company, digital marketing offers an affordable platform to advertise yourself and get positive results. 

Small brands can gear marketing strategies towards their target group both locally all throughout the country. 


Digital marketing is the future of our business, regardless of whether you are getting started or have an already established brand. With the advancement in technology, a business can barely survive without making use of digital marketing. In short, your business won’t grow if you don’t work on the model promotional tools.

 Companies that have already embraced digital marketing are now on top of their competitors. These companies, which include Alibaba, Amazon, Flipkart, and others, are a perfect indicator of how productive digital marketing can be. 


The above article is a Guest Post written by Jiten Thakkar. Jiten Thakkar is a veteran digital marketing consultant & growth hacker. He is passionate about talks, actions & results. He is also an author for a book named ‘Marketing Digital Marketing’ aiming to help aspiring digital marketers with sharing the required knowledge that they would need to position themselves. He advises to – Act Confident, Be Positive & Stay DigitalForever.

You can connect with Jiten Thakkar via below:

Website & Blog: https://jitenthakkar.com/

Book Website: https://marketingdigitalmarketing.in/

Instagram: @iamjitenthakkar


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